Earlier this week, I had to meet with a vendor to get some new contracts signed. On the table was an issue of Inc. Magazine. I’m not usually a big reader of business magazines, but this one caught my eye because of the featured story of a female-owned business that single-handedly changed the rules of marketing on Facebook. You can read the article here. This company, Lolly Wolly Doodle, accidentally stumbled on the way to market to Facebook subscribers by advertising in their news feeds. I am thrilled that this woman and her homegrown business have been successful. That being said, it turned my stomach about Facebook. It’s turning into the new marketing frontier.
I enjoyed Facebook in the beginning because it was a place to hangout with old friends and passively see what my current friends were doing. It was fun, and it was light-hearted banter. I adopted it back in 2007 when it was new, and I watched as friend after friend joined and got the hang of the technology. Most people had an early incident where they posted something that they didn’t really realize was public. The idea that someone’s wall was not personal to them was always a shocker. Now, we’ve become accustomed to Facebook being the place where we publicly put pics and updates about our lives to share with the world … or so we think. I actually find Facebook a very poor communication tool. You think all of your friends are seeing what you put up there, but unless they go through the whole news feed or are on Facebook all the time, they probably don’t see it. And, I never have figured out the algorithm of who shows up in your news feed anyway. It’s been an act of frustration on that point.
In the pre-Facebook world, it would have been highly unlikely that I would have caught up with so many old friends. I would not have made some of the new friends I have like Jo Ann, Kristi, and Alice. I would not have had the opportunity to grow some old friendships back into new ones. I probably would not be in Baton Rouge. I would have met my friends Jascia and Nancy at some point, and they would have quietly drifted away over time and space. Facebook has been a great tool in my social life for rebuilding my world after my divorce. I will be forever grateful for that. It has been a place where I’ve interacted with close friends privately and often. It’s ‘secret’ spaces are great places to connect and hangout.
This morning I got the squirrel card in my Medicine Cards. Squirrel medicine tells me to get prepared for change. I’m cleaning out my house right now getting ready for a garage sale. I’m percolating ideas and taking active steps to explore new avenues in my professional life. Lately, I’ve weeded out a few friends that needed to kick off my team. I’m training for a half marathon in January and tracking my food intake. I’m learning that I don’t eat enough protein, and I need to change my diet. I am smack dab in the middle of change. There’s one change I’ve hesitated to make that I find necessary to make now. My reliance on Facebook for social interaction has got to stop.
I’ve been stepping away from Facebook quite a bit lately. I now get on it a time or two a day but not like I used to. When I have a pic I want to share, I share it privately with personal friends via text. I talk on the phone more with the people I care about. It’s like every other ending of a once beautiful relationship. I hate to see it go, but, I have to be honest, it’s time. I’m tired of getting mad about posts that pop up in my news feed. I’m tired of friends getting hurt by things posted on the internet. I’ve grown weary of the opinions of people in the areas of politics and religion that are nasty and judgmental in nature. I’m actually tired of people watching my life like it’s a television show and my ability to watch theirs. Our lives are not entertainment. My Facebook block list is long and distinguished. But, today, I’m going to take care of that. I’m shutting it down.
If you follow me on Facebook, you’ll need to follow me on Twitter @midlifemoments1 or by stopping by my blog page. If you want to sign up to follow me via email, you can sign up on the upper right-hand corner of this page. I know I will lose quite a few readers with this move. It’s the reason that I hated to shut it down. But, it’s time for a change. I trust that if you want to be in my life, you will. And, if I want to be in yours, we will find a way.
Thank you, Facebook. You’ve been a great jumping off point. But, it’s time for me to move on to new adventures. Facebook friends, we’ve been hanging out together for 7 years. It feels like I’m stepping away from the bar again… but I know that ‘drinking’ no longer works for me. I know there is a different life on the other side, and I’m going for it .. just because it’s there.